Apple to fund ‘Up Next’ program to put on rising artists

The amount of new musical talents that are showing up and causing shifts with no warning cannot go unnoticed. With the revolutionary¬†streaming services that has allowed more and more artists to gain an income from their music. Now two years into Apple music, Apple Inc are initiating a program to promote young rising talents through videos, playlists and new music, deepening the technology giant‚Äôs direct investment in artists through Apple Music, called ‘Up Next’

This program can increase the awareness of any one that is picked up through the program; with the first performer being Atlanta’s 6lack and his songs will be pushed through on Apple Music playlists, Beats 1 and the iTunes store. Similar promotions with other artists will follow in the months to come.

Apple if you need help with the program we will be happy to put you onto some great artists that will shake up your playlists, we have been doing it for quite sometime and can definitely show you some UK rising musicians that are next up.

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