F*CK Theresa’s Agenda!
When something is so visually engaging that the information reaches its full potential, there is no option but to share. This short capture, directed by Almass Badat and shot on Keedz‘ estate, has the South London MC talking sentimentally about her gold chain (a gift from her mother) before going a cappella for the camera. If there’s one thing we know about Keedz now, it’s that when she gets her larger portion, Keedz won’t be trading in her gold chain for “no fat gold thing”.
“She’s just come off working with Skepta on the Levi’s project“, Almass tells us, “and I was first introduced to her in Feb 2017. We had Keedz on The Den stage at the BBK TAKEOVER, and she shut it down.”
When we ask Almass why she is so invested in Keedz, Almass says, “If I approach someone to shoot, it’s usually because I’m drawn to their energy. Keedz is vibey – she is charismatic and solid with her bars, but most of all, I am drawn to her delivery both on and off mic. She speaks with clarity, her energy radiates, and cut a long story short, Keedz is a sick MC. In person, Keedz is observant and takes her time before reacting – which is a character trait I love. She has a healthy spirit, and to be honest, that’s why I shot her.’ You heard it here. Get to know.