Under the arches of Waterloo station, evident from the long queue of people, something very special was happening. Labrum was hosting their SS19 presentation and judging by the innovative, high quality invitation we received, we were in for a treat. Labrum’s ‘Highlife Revival’ presentation was based around the West-African music genre popularized by artists such as Daddy Lumba and Kojo Antwi.
Labrum’s presentation delved into the fabric of Africa and reflected this in the patterns and prints to deliver sartorial African inspired clothing. The presentation kicked off with a poignant opening speech, swiftly followed by a melodic live band complete with a talking drum!
Being Labrum, it came as no surprise to see a beautiful display of print work coming down the runway, each piece accompanied by tribal-esque face paint, a cloche style hat, the Labrum x Asics footwear collaboration, and of course the Labrum socks.
Creative director Foday Dumbuya collaborated with print designer and illustrator, Kelly Anna on this collection and they should both be proud as each piece is contemporary with a flair of gold coast creativity. From the plain khaki two pieces to the geometric prints, each piece transcends the wearer from West Africa to the Western world with ease, which is a testament to the versatility of the cut and style.
To create a fully immersive cultural experience, the music did not stop and viewers were free to enjoy, as various High Life tracks were sampled whilst we roamed around admiring each piece. With pieces like this Labrum wouldn’t be out of place in Arise Fashion Week hosted in Nigeria as Foday represents the continent perfectly. This presentation accurately captured Africa’s artistic prowess and we were in complete appreciation.