PRETTYBIRD is known for their amazing visuals and with a client list such as artists such as Kanye West, Beyonce & Jay-Z, FKA Twigs and a brand list with the likes of BMW, Footlocker, T-Mobile (that Drake one) and even Burger King, the directors that are represented by them have to be of a high calibre and East London’s Ashleigh Jadee has done exactly that.
Being represented by them for under a year and already being one of the most progressive, Ashleigh has fine tuned her directing eye and now has created feature length visual in the space of a track. Her latest piece of work has her working with West London collective, WSTRN and she directed one of their latest tracks ‘On The Go’.
The visual shows the collective in a more of an acting role and one of main theme Ashleigh wanted to show the video as ‘a WSTRN Romeo & Juliet kinda vibe, I wanted to have a small storyline showing the brother of Haile’s love interest on the go looking for her as his enemies with WSTRN. I also wanted to make it feel very British, very London. I achieved this by adding in cutaways such as the young boy popping a wheelie & the motorbikes. I feel like thats a very english thing and of course the rain.’
The end product may only be just over 4 minutes but was ‘shot in over 7 locations all within 14 hours. We used 3 estates, an arcade, streets, and a rooftop we nearly got kicked off of… But God is good and we managed to cover a lot within one day!’ If there was a word for her to describe the shoot the one word she came up with was ‘Manic’.
‘Working with WSTRN was great, they’re a really cool bunch. They were very chilled and relaxed, despite having to be out in the rain!