Roundel London: Our Underground Squad

The first thing that springs to most people’s mind when we say Roundel is the Roundel London  and Nike Air Max collaboration  (at least most sneaker heads anyway!). But the brand behind the shoe –Roundel London- have been making waves beyond trainers. This London brand has been firmly asserting itself in the fashion underground scene (no pun intended) for some time now. Centered on the iconic ‘Roundel’ – which is the tube logo, for those of you who don’t know, the brand presents anarchic vibes with its hand-painted outwear, whilst incorporating pieces suited for the great British seaside. There is something about this brand that brings out the punk side of London, but just when we have them sussed, their SS16 collection features stripes and bright colours! Their diversity makes them perfect for collaborations, as they draw on the different styles within London.  There is something for everyone in each collection and our personal favourites are the Roundel leather Jacket, and the striped coach jacket. We would like to see bolder pieces with more of a play on the underground theme- after all we are a proud city, and what better way to showcase where we come from! We hope Roundel continues to  bridge the gap between youth culture and the city’s history within its motifs.

Instagram: @roundellondon





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