You’ll remember the acronym SOFT from our last ‘SOFT goes hard’ interview, as well as their last Pop Up held at One by One store. Since then Sons Of The First Tribe has come back with an even better pop up. Held in the Spitalfield/Shoreditch area (and still on till June 4th), the brand is showcasing a film themed Pop Up, complete with pieces featuring the view at Cannes, which is inspired by Cannes Film Festival and movie nights!
We have witnessed the growth of SOFT, from when we first fell in love with the Policia Estado piece. As we walk into the hot pink venue, we are served mojitos and met with friendly faces, and customers shopping. Our eyes dart across the room as we noticed both a men’s and women’s collection! The brand has expanded its horizons to include distressed denim, overshirts, cropped hoodies, and satin bombers.
If you’d like to have a purely black wardrobe, SOFT are not short of pieces to fill it with. From its beach vibes two pieces to its jeans and hoodies, the extensive collection has something for everyone. Ofcourse we weren’t surprised to find some symbolic pieces from the blood stained American flag- a political hot topic, to the American football graphic print.
It became increasingly difficult to pick a favourite piece so we decided to put an outfit together which can be seen below (striped oversized T-shirt, cigarette trousers, and the signature SO SOFT hat). However we soon mentally created other outfits from the satin bombers, and elongated Division 7 flannel shirts. Each piece has a high quality feel, which makes them easy wardrobe staples. We’re not sure how the brand is able to stay creative with one colour pallete, but will keep our eye on future releases. We wonder if we will see leather jackets and accessories from the brand such as bags and belts (hint hint!).
As we all know ‘black goes with everything’ and SOFT has been able to create pieces are just that – pieces to go with everything. We are closely watching what they will provide next for their audience, but with the likes of British MCs Cadet and Konan copping bits do not be surprised when SOFT becomes the brand of choice for streetwear. We can safely say Pop- Up Episode 2 was a movie!
Head down to the pop-up, have a drink, do some shopping, and meet some people!