The first thing that stood out to me about IAMDBB was her swag and her alternative style that really separates her from other artists. She cites her influences as artists such as Lianne La Havas and takes influence from her father who is a saxophone player. Over the past year the songwriter & producer from Mancunian has amassed over 2.3 Million views on her viral hit ‘Leaned out’ and there’s a reason why people are naming her as one to watch. Continuing her wave of momentum she’s released Hoodrich, Vol.3.
Opening track ‘Conjuring’ feels like a statement and the synths make you think of an 80’s horror film where there is impending doom. IAMDBB can rhyme as slick as any other artist and you feel that’s what she’s trying to show. What’s impressive about IAMDBB is that she’s able to talk crud on a track and it comes across as genuine, she’ll then flip it completely and serenade with harmonies that are so effortless to her. In contrast to the aforementioned track ‘Trophy’ is much gentler and closer to R&B, she shows her versatility on this track and it’s one of the best on the project.
The track that stands out is ‘Shade’. This best represents IAMDBB as an individual, she manages to sound so soulful over a drill beat. She defines herself as ‘Urban Jazz’ if you’re unfamiliar with the genre, this is the perfect example of it. IAMDBB has a bravado about her and this whole project sounds expensive, it’s only a matter of time before she breaks into the mainstream with the innovation she’s leading.