As you know we are massive sneakerheads, we dread to think how many hours have been lost looking at kicks online. Whilst we’re used to seeing the usual sneaker giants, we weren’t expecting to stumble across a London based sneaker brand by the name of Swear London. The brand’s unique Ultra Laced sneaker immediately caught our attention. Swear London sneakers are customisable and we noticed our favourite supermodel Leomie Anderson even designed a pair a couple of months ago.
The brand showcases a variety of styles and textures. From suede, studs, camo calf, and crocodile leather. The endless combinations spark the mind with various possibilities. The choice of your own sneaker, laces, and adding your initials give it a truly personal touch. We weren’t surprised to see sneaker enthusiast Ginney Noa had also designed a pair!
More recently the brand has taken itself to new heights by teaming up with our favourite style icon, Siobhan Bell to release three sneaker collaborations based on their popular Redchurch sneaker. The black and stone grey gives it a punk rock vibe and is perfect for this season.
The luxury look and feel of this shoe allow it to be dressed up or down and judging by its increasing popularity, we won’t be surprised if we see more collabs next year or even a concession at popular stores in the city! Trust us we swear by it!